Read Online Advertising Creative Strategy Copy and Design 9781506315386 Communication Books
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Advertising Creative is the first "postdigital" creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.
In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry Be a risk taker. Understand technology. Live for ideas.
Read Online Advertising Creative Strategy Copy and Design 9781506315386 Communication Books
"A bit out dated."
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Tags : Advertising Creative Strategy, Copy, and Design 9781506315386 Communication Books @ ,Tom Altstiel, Jean M. Grow,Advertising Creative Strategy, Copy, and Design,SAGE Publications, Inc,1506315380,Advertising.,Advertising,Advertising Promotion,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,Business / Economics / Finance,Business/Economics,Communication studies,Creative Advertising; Creative Strategy; Creative Copywriting; Advertising Creatively,Creative Advertising;Creative Strategy;Creative Copywriting;Advertising Creatively,General Adult,LANGUAGE ARTS DISCIPLINES,LANGUAGE ARTS DISCIPLINES / Communication Studies,Language Arts Disciplines/Communication Studies,Non-Fiction,TEXT,Textbooks (Various Levels),United States
Advertising Creative Strategy Copy and Design 9781506315386 Communication Books Reviews :
Advertising Creative Strategy Copy and Design 9781506315386 Communication Books Reviews
- Read this book for my advertising class and I have to say as a text book in a class was so easy to get through. The language was easy to understand they used a lot of relatable examples and even quoted from the famous series Mad Men (that takes about adverting in the 60's). Great Book! I still have it and refer to it often!!
Pros
Easy to read
relatable material
very informative
Cons
I couldn’t find any - Being a creative personality makes reading textbooks excrutiatingly boring for me. The great this about this book is that it never made me feel that way! Maybe it's because of it's creative layout, excessive pictures, and interesting subject matter but I have no trouble reading this book at all. Definitely recommend it for anyone who plans on going into this field because it's extremely comprehensive and not at all boring like most text books!
- This turned out to be a very usefull book. At the end of each semester I would always sell my books but this is the only one I kept because it has some very relateable and useful content.
- A bit out dated.
- Everything good
- Does the job!
- I used this for class. I like the way it gets right to the point with its subject matter. No in depth analysis about how advertising or design came to be, just bulleted facts of what you should know or learn. Its a great resource tool review to give you that extra kick to get you out of your funk and back into creating. The companion website is defunct though, I think it would have provide more insight if you wanted to dig deeper into a particular topic. Overall, a good book to add to my library.
- Did the job
